UNLEASHING INNOVATION IN MARKET RESEARCH & INSIGHTS Summary

The Goal Of This Event

The goal of this conference is to bring together cross industry leaders to discuss problems and solutions for improving customer engagement, retention, expectations and revenue through the utilisation of data. Sharing real-life examples and discussing latest trends and strategies from senior-level executive speakers this summit will provide practical ideas of how to further shift to a new culture of innovation that will drive growth and increase your competitive advantage.

Points of Discussion

  • Better data mining: What are the most effective market research methods to help you find the answers to your business questions
  • How to navigate your way through data overload and find the substance
  • Effective uses of behavioural economic models
  • What to do with your data? You have the information now what, how can you successfully use data to strengthen your market position
  • Customer journey: looking for value to find user orientated solutions that create unique personalised experiences.
  • Deriving a holistic understanding of your target audience and market place
  • Measuring the effectiveness of current and past marketing strategies
  • Building an effective business strategy with the power of data analytics
  • As concerns over cyber security become a priority for all businesses what can emerging technologies like blockchain do to ensure data security.

Who Will You Meet

20+

Cross Industry Leading Speakers

100+

Senior Level Attendees

85:15

Corporate : Companies
Solution Providers

Why a Summit and Why Now?

Thanks to the power of analytics and smart machine learning we now have access to a huge amount of data and consumer insights. Businesses must learn how to best harness and process this data to develop their marketable knowledge and overall business growth. We will address the challenges associated with developing customer-centric models, applying advanced segmentation and data analytics in order to design effective new business operations.

It’s all about the EXPERIENCE!

  • A chance to meet world communication leaders – from start-ups to mature projects at the forefront of their success.
  • Cross sector learning – find out how solutions adopted by other sectors can add value to your business. What can you learn from other industries and vertical sectors?
  • Save time and money – concentrated industry knowledge in two intensive days.
  • Case studies – listen to case studies outlining the pros and cons of new and existing projects.
  • Networking and interactive sessions – Learn from your peers and build new relationships in our break out and networking sessions.
  • Discussion groups – industry-specific roundtable discussions for you to focus on the key issues that affect your business.
  • Reinvigorate your business with fresh ideas, meet industry pioneers and discover how to deliver breakthrough results

How Will You Benefit

100+

Like Minded Strategy leaders for Networking

Ideas

Hear About Groundbreaking Approaches to Innovation

Case Studies

Get the Pro & Cons of New & Existing Projects

Opportunities For Networking

Meet over 80 like-minded cross-industry leaders and take advantage of the networking opportunities, both formal and informal. The conference is expected to become a platform for fruitful discussion and networking between key executives from around the world, working in research & insights. The interactive programme format is structured to maximise learning and networking through fun and informative sessions.